One Poster, More Trees
Bad news first
We’re still chopping down trees like there’s no tomorrow. Literally. In 2024, the tropics lost 6.7 million hectares of primary rainforest, about 18 football fields a minute (Global Forest Watch). Globally, we’re cutting around 15 billion trees a year while planting only 2-5 billion back (Tree-Nation). Do the math: that’s a 10 billion tree deficit every year. Not good.
So yeah, trees matter. A lot. They suck carbon out of the air, make rain, stop soil from washing away, and keep about 80% of land animals alive (FAO). Kill the trees, and you kill… well, pretty much everything else. Not good.
“But wait, aren’t you printing on paper? Aren't you offering frames made of wood?"
- you right now, probably
Hear me out:
Yeah, technically. One poster might use a sliver of a tree. In return, you fund a whole new one. That’s like eating one French fry and handing back the potato. On top of that, this entire website is made carbon neutral through Tree-Nation, so just by being here you’re already part of a net-zero space. Noice.
Here’s the reality check: an unframed poster leaves less than a kilo of CO₂ behind. Slap on a frame and it’s still only about 2 kilos. One tree, meanwhile, hoovers up 200 kilos in its first decade. Do the math, one tree is covering your poster’s tab a hundred times over. (Milgro.eu) (WWF)
Not only that, but I also plant extra trees out of pocket, to cover the small stuff like packaging, shipping, or whatever else sneaks through the cracks. So your poster doesn’t just break even; it leaves the planet with change to spare.
At the bottom of every page you’ll find two small widgets from Tree-Nation: one keeps track of how many trees have been planted, the other confirms this website is net zero. They’re always there, quietly reminding us (me and you) that the mission isn’t just talk, it’s measurable action. Serious purpose, presented simply.
In all honesty..
..is this going to stop climate change overnight? No. But it’s real, measurable action in a world full of empty promises. In 2023, Tree-Nation planted 10.8 million trees across 30 countries (Tree-Nation Report). That’s forests regrowing because of small choices... like you buying a poster. So hang it up, enjoy it, and know that somewhere, your poster has a leafy twin out there fighting climate change for you.
So...
I’m not gonna sit here and pretend I’m saving the planet. Reality check: I’m not. The problem is way too big for one guy selling posters. But a long time ago, I was blasting Michael Jackson’s Man in the Mirror, and he said it best: “If you want to make the world a better place, take a look at yourself and then make a change.”
That stuck...
And this is my version of that change. If I can weave tree planting into what I do and maybe get other people involved without shoving it down their throats... then why not? At the end of the day, this isn’t really for us. It’s for the kids who’ll inherit this planet, their kids, and the animals whose homes are, quite literally, the forests we keep cutting down. If I can sell you a poster and grow a tree in the process, then that’s a win I’ll take any day. In time, I'm slowly going to expand into different ways to become as sustainable as possible, ideas arise every day but, you know. Everything, in time.
And to everyone who’s joining me on this weird planetary side quest that really should belong in a video game: you do matter.
You’re proving that small choices can add up to something much bigger. Thank you.